Wonder what is the social media trends in 2020? You are in the right place and you are going to find out how to make your social media bloom your business ROI this year.
How many of you agree with me that social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds.
Habits change, platforms evolve, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audience.
It is more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media. Doing so ensures you have the right tools at your disposal, an up-to-date strategy, and the required skills to make the most of social media.
If you are a social media marketer and planning for 2020 social media marketing, there are various trends that you have to consider before finalizing anything. This year is likely to follow some trends from last year and will also include some new trends.
Therefore, it is necessary to keep room for new features introduced by social media platforms and have an agile social media strategy. In order to simplify these trends for you, we have penned down the trends which you need to know before 2020 for having a significant social media impact.
WHAT IS SOCIAL MEDIA TRENDS FOR THIS YEAR?
- Social Media Stories
- Transparency and Trust
- Social Media Influencers
- Video Content
SOCIAL MEDIA STORIES
One of the top trends for social media marketing in 2020 will be Instagram stories which have previously made a significant impact on social media marketing. This story features Instagram, as well as other social media platforms, to serve you in different ways. This short-form content is one of the best ways for providing a glimpse of your brand and creates curiosity about the brand.
Either you have launched a new product or added a new blog on the website. You can use social media stories to gain traffic and creating curiosity for your product. This feature can also be used for interacting with the audience. Though it is not a new option there are different features that are going to be added in the story feature of social media platforms.
You can use different types of stickers and modes which you can help you in creating awareness about your brand and engaging with the audience.
Providing your audience with a story like this will keep them coming back daily by adding a more personal connection to the relationship they have with your brand. They want to know about your company, but also the people behind it.
TRANSPARENCY AND TRUST
Another trend that will influence social media marketing and social media platforms is gaining the trust of your audience. With the introduction of new rules due to GDPR, the process of data collection has experienced different changes and collection of data without prior consent creates an issue for brands. In the era of GDPR, transparency is one of the keen entities involved with it. Thus, it is necessary to be transparent in your social media marketing strategy for gaining the trust of your customers.
Apart from transparency, being authentic is also important in 2020. In order to add authenticity to the content, you can add User Generated Content (UGD) which is an effective way of generating engagement. With the utilization of UGC, you can market your brand very efficiently and smartly just like other brands such as Starbucks. Additionally, for providing an authentic experience to the audience, you can utilize social listening by which you can get an idea regarding your audiences like what they like and what they not and how you can improve the experience for them.
SOCIAL MEDIA INFLUENCERS
Either you agree with the social media influencers or not, still, they are going to have their impact in 2020. Bringing social media influencers in 2020 will be a major trend and social media influencers are going to impact the lifestyle and purchasing decisions of audiences. Even now, almost 49% of consumers prefer recommendations from social media influencers. For gaining customers through social media platforms, you can sponsor the influencers and they, in turn, will make a significant contribution towards the development of your brand. Social media influencers provide different initiatives for your brand. One of the best parts is its cost-efficiency.
Unlike celebrities, you can partnership with social media influencers in a reasonable price and gain a higher number of customers at less price. You can either provide incentives to social media influencers in the form of product samples or commission but this partnership always results in a successful partnership.
According to statistics, video content will remain one of the most engaging content types and responsible for 80% of consumer traffic by 2020. Video marketing is going to take over the social media industry in 2020 due to the innovations in video marketing and the introduction of different features. These features will form an integral part of social media strategies and will continue to engage customers online. Live videos, video feeds, and other features will continue to fetch traffic for brands. 2020 is going to experience more video marketing in different forms such as live streaming.
The ROI of Video Marketing:
Research shows us:
- 89% of video marketers say video gives them a good ROI
- 83% of video marketers say video helps them with lead generation
- 87% of video marketers say video has increased traffic to their website
- 80% of video marketers say video has directly helped increase sales
- 95% of video marketers plan to increase or maintain video spend in 2020
If you are a social media marketer, you cannot deny the importance of Quora. It is not a simple question and answers platform. Besides helping people for finding answers to different questions, it can be used for creating brand awareness and will serve as an important platform in 2020 for brands. Though you cannot use it by creating a company profile on it just like other social media platforms, still, it can be used to represent the brand by providing answers related to customer queries. Answer questions related to your industry and add links to your website in your answers for promoting it. Thus, it will serve as a great social media platform for gaining traffic and creating brand awareness.
Social media platforms provide features of chat that allow brands to interact with their customers and have direct interaction with the customers. But, this trend is likely to change this year due to the introduction of automated chat technology for answering questions. It is more likely that brands are going to develop their chatbots and these will be responsible for interaction with customers in an efficient manner without any error. The concept of chatbots is gaining attention and you can add the brand’s voice and personalize it for providing the best services to online customers.
LAST FEW WORDS
Last year saw continued growth and innovation in social media opportunities for brands with new features. Content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social marketers, a successful strategy involves tapping into audiences in compelling ways that can grab attention in passing moments.
Facebook and Snapchat launched new immersive formats, including augmented reality. Pinterest and Instagram ramped up shoppable post capabilities. Machine learning powers an ever-growing slate of platform functions.
The year is all about adding new trends and evolving previous trends with the introduction of new features on social media. We have tried to summarize these trends for you and you can use these trends to plan your 2020 social media strategy accordingly. But, if you wanted someone experienced and professional to devise a social media marketing strategy for your brand, you can consult with your social media marketing team who are not only expert in their field but devise such strategies which yield efficient results.