As a business owner, one of the major priorities you most likely have is generating boundless traffic for your website that will help boost your business, in this article I will walk you through 12 free ways to drive more traffic to your site. With the multiple steps and in-depth understanding required in order to increase traffic, it’s conceivable why it may be difficult for you to fathom as to how to go about the process.
Smai, which is a one-stop solution for all of your concerns regarding generating traffic, is designed specifically for this purpose. With its strategic digital marketing strategy custom made for your company, Smai is a stepping-stone to commercial success. Sami takes into consideration all aspects and areas of your business and provides clear insight and guidance needed to achieve your company goals.
ELEVATING WEBSITE TRAFFIC
One of the major business goals in today’s world is to increase website traffic. The more traffic you have, the more opportunity to get quality leads. The most significant reasons why you may want to increase web traffic is to build a relationship with your customers, give a positive image of your company and increase potential customers.
Website traffic is a matchless indicator of business growth and helps: • Gather insights about your audience • Improve your SEO • Identify how well your marketing is working• Improve search engine credibility• Generate more leads• Increase conversions and get more customers
However, it needs to be done through a disciplined process in order to increase quality traffic effectively whilst maximizing its impact.
FOCUS ON QUALITY TRAFFIC
It’s established that businesses and websites thrive on traffic. By escalating your traffic your rank improves, an increased rank further hikes up your traffic. However it is necessary to ensure that increase in traffic directly correlates with engagement.
The most critical course of action is to attract the right visitors to your site in order to optimize your website for conversion.
Driving qualified visitors who are most likely to convert into leads and customers should be your primary aim. Creating viral content, calls to action, restructuring posts, adding social share buttons, making navigation intuitive, publishing more list posts and providing accurate information are also techniques that can be used.
E.g: If you own a kids fashion eCommerce store, it wouldn’t be wise to market to adults or elders.
WHAT CHANNELS CAN YOU USE TO DRIVE HIGH-QUALITY TRAFFIC TO YOUR WEBSITE?
There is a wide array of channels that work together to generate free and exceptional website traffic. These ways are unlimited, where the sky is the imagination – you just need to be creative. Some of which include:
• Blogging on your own website OR guest-posting on other websites linking back to you. Create an active YouTube channel (Video marketing is said to give great results)• By not following the crowd & using low saturated social media channels such as Pin Interest, LinkedIn, Reddit and TikTok. • Promoting on popular forums related to your niche• Promoting on questionnaire sites such as Quora, Yahoo Answers, etc. • Boosting your posts via online ads i.e: Facebook ads, Google Ads, Instagram, etc. depending on the niche of your website.• Use “Click to tweet” links within your posts. • Start doing podcasts or appearing on other’s podcasts• On and Off-page SEO (great for generating long-term organic traffic to your website)• Publishing your website on online website directories
FREE WAYS TO INCREASE WEBSITE TRAFFIC
Here we will discuss in-depth ways you can grow your website traffic without having to pay a single penny.
Search engine optimization is brought into action in order to increase organic or quality visitors on a website by increasing its prominence on the search results page.
SEO is a vast field and requires a lot of learning, especially through trial and error.
Few SEO strategies that can be used are:
• Improving page loading speed especially on mobile• Publishing high-quality content with low bounce rate• Using header tags appropriately. • Including external + internal links throughout your post.• Formatting your page properly so it’s easy for the user to read. (i.e: by using table of content, proper headings etc.)• Finding a longtail keyword with low competition and good amount of searches & then optimizing your webpage for it.
SEO is not an easy process & requires a lot of learning. Time itself is an investment. If you don’t have that much time, it’s better to invest some money & hire a digital marketing company to do it for you while you sit back.
Online directories can be defined as a catalog of websites and are one of the easiest ways to drive traffic to your website. Most of these sites require that your profile consists of a link to your website and your contact information.
Getting positive reviews and actively updating these listings is likely to result in an increase in website traffic.
However, make sure not to use this an opportunity to build excess directory links as putting your link out there on every possible web directly may do you more harm than good from an SEO perspective.
A hashtag, introduced by the hash symbol, is a type of metadata tag used on all social media and social networks. This allows your audience to easily find relevant content and messages.
By adding the most relevant and popular hashtags in regards to your business to your posts you can increase engagement. Potential customers searching for services similar to the ones you offer can also discover you easily through hashtags.
You can achieve this by using a tool like keywordtool.io.
GOOGLE MY BUSINESS LISTING
Google has become increasingly smarter with results and hence getting an optimized Google My Business listing can prove to be immensely advantageous & do wonders for your local SEO.
An optimized Google My Business is a great way to generate traffic to your website. It allows you to represent what makes your business unique through photos and offers. Through Google My Business your customers can connect with you through messaging and leaving reviews. This will allow you to get a better insight of their needs. It also allows you to keep track of how many people are connecting with you
An incoming link from one website to another is called a backlink. Backlinks aid in directing the competent traffic to your website and helps in gaining exposure for your business through complementary businesses or industry influencers.
A backlink improves organic ranking (SEO), allows faster indexing and help get referral traffic. A backlink also becomes a source through which Google starts trusting your business. The result of which is increased traffic.
ENGAGING WITH YOUR CUSTOMERS ONLINE, WHEREVER POSSIBLE
Interaction across digital mediums through social networks has become extremely important for almost every business out there. It’s the most foolproof way to communicate with your customers.
Engaging online will also help you to obtain more exposure and traffic for your website by being active on online and on websites relevant to your business. You will also be able to get better insight about your customers needs.
You can be more engaging online by taking advantage of your email lists and conducting discussions about your industry. You can also be more interactive by commenting on blogs, actively posting on social media, answering questions, broadcasting live videos and using influencer marketing.
By adding a link to your social media profiles and using it to connect with potential customers, you will successfully create another source for website traffic.
One creative way is you can also do an Ask Me Anything (AMA) on Reddit if you believe your website is popular enough to have users from there. Brands do it all the time.
SOCIAL MEDIA MARKETING
Social media is an excellent source for your business to efficiently engage with target audience in real-time. It is a great marketing tool that can be used to build brand recognition and hence plays a major role in driving traffic to your website.
Through utilizing popular social media platforms such as Facebook and Instagram you can promote blog posts and other pages on your website. You can draw traffic from your network and social media audience by posting interesting and shareable content.
BUILD LANDING PAGES THAT CONVERT
Landing pages are mainly used for advertisement campaigns and are basically a web page created to serve as an entry point for a website.
Landing pages are built specifically to be used in advertisement campaigns, product launches, promote eBook, enroll customers in newsletter, download a free guide or starting a free trial. Hence, they prove to be another superb free source of traffic to your website.
Landing pages allow you to target your desired audience and the exact message you want to convey, as they are custom built. This will further increase the preferred traffic to your page.
A commercial message sent to a specific group of people can be defined as Email Marketing.
Email Marketing is an excellent way to stay in touch and connect with your customers. This can be done by simply sending out regular newsletters and promoting offers through email.
Carefully thought subject lines can be a deciding factor as whether a user opens your email and can be a major game-changer.
Guest blogging is a SEO marketing technique which involves the act of writing content or a blog post for a third party blog/website.
Guest blogging increases organic and quality traffic, builds domain, credibility and online influence, along with exposure and brand awareness. Before publishing on other sites, make sure that your content is interesting, relevant and useful to the audience of the website.
Guest blogging is a mutually beneficial arrangement and can be a notable way to help elevate traffic on your website.
MAKE WISE DECISIONS BASED ON GOOGLE ANALYTICS DATA
Analytics are used to transform raw data insight of your website into data you can use to measure behavior of your visitors, allowing you to make better decisions.
Google’s own tool, Google Analytics is the ideal source to measure your analytics. It provides you with in depth information, tools and insights necessary to make smarter business decision.
Strategies that are resulting in an influx of traffic, which need improvement and which ones you should be dropped can be identified using tracked links. These insights can help refine the techniques you will use in order to increase traffic.
TARGET KEYWORDS THAT ARE LOW IN COMPETITION
Long-tail keywords are three and four keywords phrases, which are very specific to what you are selling. Ideally, long-tail keywords should have low competition and high searches.
Targeting long-tail keywords allows your website to have a greater chance of ranking higher in search results. Strong long-tail keywords may even boost you up on the first page. Its understood that the higher the ranking, the more traffic you are likely to get on your website.
One of the biggest mistake marketers make is they publish great content but target high competition keywords which is the equivalent of becoming a football player and competing with Lionel Messi on your first match.
Obviously, you’d want to target the low competition keywords first rather than competing with websites that pump millions of dollars into their SEO
PAID WAYS TO DRIVE WEBSITES TRAFFIC
By investing a small amount to increase traffic on your website, you are guaranteed to see a leap towards profit and progress in your business.
Paid advertisements on Google is one of the easiest and advantageous way to drive people to your website who are seeking out the services you provide.
Google Search Advertising
By investing in Google Ads, you will enable your website to show up at the top of search results when particular keywords are searched.
With its policy of ‘only pay for the results’, Google Ads is an amazing way to bring your business on the frontline whilst staying in your budget.
Google Ads hence becomes an enabler of an excellent source of exposure and an easy way to generate traffic to your website by qualified and targeted visitors.
Google Maps Advertising
Google Maps can be an ideal forum to advertise as it enables visibility at moments when potential customers are searching online for places to eat or shop.
Display advertising is done by using graphic advertisements such as logos, videos and photos and digitally displaying them on different forums. It attracts the most beneficial audience for your business, as the influx of the audience is a result of interest in your product.
Social Media Ads
Almost every other person is an avid social media user and it has immense amount of influence on its users. Hence it can be very resourceful to increase exposure of your business.
You show up in relevant feeds by specifying your targeted audience by investing in social media advertisements. Social media offers superb targeting by advertising your business to people whose algorithms reflect an interest in businesses similar to yours.
Retargeting ads appear on social media feeds and websites to users who have visited your site once. It is a subtle reminder to your customers or potential customers about your services and products.
What not to do when generating Website Traffic
When generating website traffic, you may become desperate to use blackhat SEO methods or instant website traffic generators – which may seem good short term, but bad longterm.
• Google Penalty
Google monitors how users are interacting with your website and is likely to pick up any abnormal spikes in activity. If an automatic traffic bot or generator causes an influx it could possibly attract the wrong kind of attention from Google.
oThis could tarnish your reputation and thus your rankingwith them, most likely resulting in a gogle penalty. The same can be achieved with using blackhat SEO methods.
• Your Traffic Won’t Be Targeted
To boost the number of people who interact with your business is the ultimate purpose of increasing visitors to your website and ranking higher on Google. Instant website traffic generators wont get you targeted visitors. These visitors most likely won’t engage with your website which will result in a decline in your lead and conversion rates.
• Your Website Can Get Banned
Getting blocked from online advertising platforms orgetting removed from Google could be a consequence of attracting bot traffic.
Google My Business as a Free Website Traffic Generator
Google my business is extremely beneficial, as it helpsequate the quality of the traffic you generate. Generating traffic through Google My Business will require immense amount of time and effort on your part but may not cost you monetarily.
Benefits of Google My Business • Accessible dashboard• Free of cost.• Visibility on Google maps • Allows relevant searches to your business and location.• Insights. • Customer communication• Keep an eye on your competitors • Drives competent traffic.
The benefits of a Google My Business listing are countless and a necessity in order to keep up with the increasing competition and demands of today’s day and age. It is essential that in order to boost your traffic and as a result business effectively, you create your listing and constantly keep it updated.
Driving traffic for your website may seem like a lengthy and difficult process especially if you are new to this. However in today’s day and age where the digital media plays such a major role, it is important that your website has a voice and presence of its own which is only achievable if its generating traffic from the right people.
Smai with its variety of services is here to help you reach your target audience. By using the right techniques and tactics Smai allows your website to generate huge amounts of traffic.
The digital marketing experts at Smai build custom made strategies, which guarantee success, maximized resultsand growth for your business. The assets catered by Smai are perfect for improving online presence and digital competence and allow you to craft the ideal schemes needed to put you ahead of your competitors.